On a cold cloudy Saturday in South London, ten mothers gathered together
to take part in a modelling shoot for a new range of shoes. Normally
attired in Ugg boots and flatties and trainers this was like Christmas
morning when Santa had been particularly generous. Confronted with a
room full of lace and suede and leather and sparkles, they were asked to
pick one pair that they liked best, which proved an impossible task for
some. None of them were used to “strutting their stuff” in front of a
camera and they were cautious at first. Turn left, put your arm up, put
it down, don’t look at the camera! It was an orgy of limbs in high
heels. But whether it was the glass of bubbly beforehand or just the
great feeling a wonderful pair of shoes can give you, they were soon
putting Cindy Crawford, Helena Christianson and Kate Moss to shame.
Laughter filled the room as they bent and twisted into unnatural
positions in heels that made them feel and look gorgeous. It all goes to
prove you don’t have to be a famous celebrity to wear great shoes and
feel fantastic. You can dress any outfit up with a great sexy pair of
shoes and feel a million dollars. These women knew that and were more
than reluctant to give them up at the end of the shoot.
Who is Serap Pollard
Serap Pollard London was established in 2011.
They believe that behind every successful woman lies an exquisite pair
of shoes.
She says;
“Our shoe collection offers a striking blend of designs, displaying
grace and beauty. We believe in shoes, for they’re a great and wonderful
thing, the source of much pleasure and pain (on both feet and the bank
balance) turning a casual look into smashing, gorgeous, elegant, and
high-quality sophistication, presenting a new meaning to women. ”
www.serappollard.com
www.facebook.com/serappollardlondon
Instagram- Serappollard
Email- info@serappollard.com
Phone: 00 (44) 208 286 0369 / 0044 7791321623
This year Serap’s collection was shown London Fashion Week Season AW14. The show was sponsored by the Turkish Ministry of Culture & Tourism. Her latest collection at the London Fashion Season AW14 Show will utilize Turkish fabrics and traditional techniques, Serap Pollard believes that Turkey is very rich in traditional values as a result of a deep and rich history, therefore, she is very attentive to use the traditional values of Turkey in her designs. In similarity to her previous projects, Serap Pollard will be using fabrics which originate from the depths of Turkey’s history as it appeals to have rich traditional values within the culture. Although sustainable or organic clothes lack of colour and model, the designs of Serap Pollard are very successful at combining traditional lines with the world trends. Use of ecological products in her designs has received great attention in Europe. Serap Pollard works towards promoting sustainability and helping people in the world’s most marginalized communities escape poverty by actively supporting Fair Trade producer groups in Turkey. She is one of the few designers who produces sustainable fashion. Sustainable fashion is a way of producing clothing in an Eco-friendly way. The goal being to reduce the negative impact it has on the environment and maximize the garments lifespan, avoiding the typical short term garment trend of just wearing a piece of clothing for one season. Serap Pollard’s show is sponsored by the Turkish Ministry of Culture & Tourism. The distinguished designer commented: “I’m thrilled to be working with the Turkish Ministry as official sponsors on my forthcoming London Fashion Week Season AW14 Collection Show.”
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Serap Pollard was born in Turkey. After graduating from Faculty of Fine Art of Marmara University in 2000, Serap Pollard moved to London and has been living there ever since. In 2000, she studied at London College of Fashion, University of the Arts, and Central Saint Martin’s College, adding to her already impressive resume. In 2012 she completed her Masters degree at University of the Arts London after working for 10+ years in London with well-established companies (Laura Ashley etc.) and designer brands in which she continuously attended International and National Fashion Fairs and then she launched her brand under the name of SERAP POLLARD LONDON in 2011. One key indication that a brand has become a lifestyle is when it successfully extends beyond its original product category. Serap’s style evolves into a refined pureness of female elegance, but is still very comfortable and wearable. Every detail, high quality of standard, tradition, and craftsmanship is being cared for. Serap Pollard thinks that Turkey is very rich in traditional values, as a result of her deep and rich history, she is very attentive to use the traditional values of Turkey in her designs. Serap Pollard London works towards promoting sustainability and helping people in the world’s most marginalized communities escape poverty by actively supporting Fair Trade producer groups in Turkey. The brand provides training to artisans and their organisations so they can improve their skills, and strengthen their businesses and social impact. Serap Pollard London also allows time for production by hand and often invests in local community projects too. Although sustainable or organic clothes lack of colour and style, the designs of Serap Pollard are very successful at combining traditional lines with the world trends. Use of ecological products in her designs has received attention in Europe. Serap Pollard is one of the few designers who produces sustainable fashion. Sustainable fashion is a way of producing clothing in an Eco-friendly way. The goal being to reduce the negative impacts it has on the environment and maximise the garments lifespan, avoiding the typical short term garment trend of just wearing a piece of clothing for one season. Pollard is not only a nature lover, but also aims to contribute to the country economy. Another way of making eco-friendly clothes is “zero waste”. 15% of the fabric is wasted while producing a shirt. Pollard has leveled down this percentage by using appropriate patterns. Thus, from an agriculture labourer to factory owner, from customer to the nature, every aspect in the life cycle of shirt reap the benefit of this approach.
AW15 Collection/ 15th February 2014 (KUTNU) Acculturation
We live in a multi-cultural world. Transportation, communication, globalisation, improving international relations, and movements of manpower increasingly bring people of different cultures closer together. Cultures influence each other thanks to this. I have prepared this collection with the conscious of we live in a global village where acculturation is inevitable. The starting point for this were the photos of two little girls. Two photos which were taken in different times and different places. The only common point of two girls, who look with different emotions, is the innocence. One of the photos were taken in Gaziantep, a kid with black big eyes and wearing clothes of traditional kutnu fabric; which I call “ diamond”. The other one is a Princess Louise (1848-1939) portrait. The second “diamond” gives me inspiration with her innocent appearance and yellow ringlet hairs. Likewise in my previous projects, I used a traditional and historical value of Turkey in my new project: Kutnu fabric. Kutnu Fabric which is a hand woven fabric of Gaziantep in Turkey, and silk chiffon have been used as major materials in my designs. It is very suitable to the Serap Pollard London brand and style, as it is sustainable and ethical. I lived in Turkey until 2000 and have been living in London for the last 14 years. I like travelling. I like searching and learning about new cultures as well as following the interaction between cultures. I too am a part of Global Village.
PROJECTS • “Under The Baobab” 2012 Londra Olimpics
Pollard has made great impression by the project titled “Under the Baobab” which was materialized with an inspiration from Turkish history. Pollard collaborated with various fashion designers from the world in this project. It was the giant Olympic Tree, made of traditional Turkish fabrics, aroused great interest. Pollard, for this project, says “..a project with the objects of wood and fabric made me very excited. When we looked back to Turkish history, the foundation symbol of Ottoman Empire was a tree. This project with traditional Turkish fabrics has brought the Turkish history to today`s modern-day.”
Mr Turkey and Serap Pollard
• SELALMAZ / KASTAMONU
Serap Pollard says that she began this project with the aim of “adding value to the value” and set out on a fashion journey from London to Kastamonu. She adds that she preferred clothes which are more longer lasted, recyclable and away from fashion for this project. She weaved the Selalmaz Fabric of Kastamonu with the Eco-friendly Bamboo yarn and adapted this fabric to silk fabrics by using digital printing technique. The traditional weavings has been showcased in Europe.
The Turkish designer aimed to make the Selalmaz fabric, a traditional value of Turkey, gain its well-deserved place. Providing a business opportunity to Kastamonu tradesmen and avoiding the extinction of Selalmaz fabric were among her aims too. Pollard has completed her MA in Sustainable Fashion in London University with this project.
• TOP MODEL UK Designs of the Turkish Designer Serap Pollard were used in Top Model UK. Pollard signed her name to Top Model UK 2013 by using the garments made of ecological fabrics as well as ecological products
• TOP MODEL WORLDWIDE
Pollard made an indelible impression in local, national and international media organs by dressing models from 46 different countries in Top Model Worldwide 2013. Fashion authorities are already in agreement for her upward moving success graphic. This accomplishment has a broad repercussion in Turkey as well. Pollard has been officially appreciated by various Turkish Ministries for her contributions to the recognition of Turkey`s traditional values.
• IZNIK CINISI
The patterns of Iznik Tile, main theme of 2014 Spring/Summer collection, attracted great attention in the UK as well as the US where the editorial photo-shoots were performed.
The Turkish designer says that she made a 3-months-research in Turkey, patterns designs were made in Turkey and the prepared fabrics were became clothes in London. The promotion shooting of the collection was realized during London Fashion Week.
American Modelling Agency and its staff were used for editorial shootings in Hollywood and Beverly hills.
The American models, one more beautiful than the other, wore the garments which carry the blue colour and patterns of Iznik tile. The name of Pollard`s collection is “Tiled-UP” and used the traditional blue tonnes of the word-famous Bursa Iznik Tile, Turkish blue, dodger blue and midnight blue were widely used in the collection. Serap Pollard states that it is very exciting to introduce Turkey in American Fashion word and adds “it is very extraordinary experience to tell the subjects, patterns and colours which you know best to the people you listen”.
Press Release
