Tag: Expedia

Published by Ozgur Tore

Wednesday, 06 July 2011 23:08

Expedia, who entered the Turkish market 10 years ago and opened its office in Istanbul in 2010, got together with its Hotel Partners.

Marilena Zagana, Diego LofeudoExpedia Turkey celebrated its partner hotels’ efforts and successes during the Expedia 2011 Annual Partner Summit. The summit, that was organised at the Point Hotel Barbaros on July 4th, was held by Sr. Director of Market Management for Eastern Med, Africa, Middle East and Indian Ocean for Expedia, Diego Lofeudo and Turkey Market Management Director Marilena Zagana.

Mr. Lofeudo reported at the night, “2012 looks quite optimistic and Expedia will continue to grow it’s hotel portfolio in Turkey as well as develop new emerging markets with the aim to grow the demand and the number of tourist arrivals into Turkey. He also added; “Excellent year on year growth was reported from regional markets such as Bodrum, Marmaris, Ankara, Cappadocia and continuous growth in Istanbul.”

Turkey Market Management Director Marilena Zagana said, “Internet based travel is growing fast and there is a great opportunity for Turkish tourism. When we look at the Turkey reservations, the average Expedia Package customer books over 50 days in advance and stay over 4 nights. Therefore it is important that hoteliers think ahead and revise their rates and availability for the next 6 months and not just for the next 30 days.

While the interest in Turkey grows, Expedia is expanding its local network and team in Turkey. Expedia is serving in Turkish via turkiye.hotels.com since 2008 and continues to bring the world to the Turkish hotels. Hotel partners enjoy the consultancy the local team gives for reaching targeted markets throughout in the most effective way and diversifying their business without a huge increase in their marketing expenses -ftn

Published by Ozgur Tore

Monday, 23 May 2011 18:40

Two hotels from Turkey entered into the Expedia Insiders’s Select List. Hotels are listed based on quality and value, where the ranking is determined primarily by Expedia customer reviews.

expedia-logoEvery year more than 500,000 reviews are submitted, verified and analysed to compile the Insider’s Select list. Witt İstanbul Suites and Hillside Su in Antalya are the two hotels from Turkey at the 2011 list.

The Insiders’ Select program debuted in 2007. This year, Expedia made the requirements more rigorous; the company required more reviews per property and higher scores per review to make the list. The 2011 winners are the top 500 hotels globally, out of the more than 135,000 properties offered on Expedia sites internationally. Hotels that made the 2011 list received an average review score of 4.7 and a 98.2% recommendation rate.

Three components are considered when ranking a hotel:

• Customer Reviews: Reviews are the most powerful testament to the quality of a hotel. Travelers submit reviews after completing a stay at a given hotel. Expedia verifies that each review is legitimate. The company has a comprehensive method of ferreting out fake reviews. More than 500,000 hotel reviews were analyzed over the past year.

• Market Manager Input: Expedia employs hundreds of market managers in cities across the globe. These market managers work closely with Expedia’s hotel partners to maximize the value the hotels get from Expedia’s global online travel marketplace [and to maximize the value that hotels offer to Expedia’s consumer base].

• Value Rating: Expedia compares each property’s average daily rates to those of similar properties, to assess the hotel’s relative value. This makes it easy for busy travelers to identify hotels that deliver an excellent experience at a comparatively good value. Hotels that routinely exceed customer expectations – in their customer service, amenities, competitive pricing and more – see that emphasis reflected in their rankings.

Expedia Turkey Market Management Director Marilena Zagana added, “Insider Select scores are primarily determined by our customers. Every year, hundreds of thousands of travelers take the time to share their experiences with Expedia and with one another. The 2011 Insiders’ Select List reflects that collective wisdom. We hope to see more and more hotels from Turkey at the list every year.

To see the complete list of winning hotels and for more information on Insiders’ Select, visit www.expedia.com/insidersselect.

via Two hotels from Turkey are at the Expedia prestigious list.