BNP Paribas (BNP) and its Turkish unit, Turk Ekonomi Bankasi AS (TEBNK), will be the title sponsors of the year- ending tournament for women’s tennis.
The agreement will last three years, through the 2013 final, the WTA, the organizer of women’s tennis, said today in an e-mailed statement. The event brings together the top eight female singles players and top four doubles teams, who will compete for $5 million in prize money.
It’s the fifth large agreement signed by the WTA in the past 12 months. Sony Ericsson is the sport’s lead global sponsor, and cosmetics maker Oriflame, Chinese clothes maker Peak and Qantas Airways Ltd.’s Jetstar subsidary signed new agreements. Usana, a vitamin maker, renewed its sponsorship.
TEB is among the top 10 banks in Turkey, and has more than 3 million clients at its 600 branches, the WTA said.
To contact the editor responsible for this story: Chris Elser at celser@bloomberg.net
via BNP Paribas to Sponsor Women’s Tennis Tournament in Istanbul – Bloomberg.