Tag: Antalya

  • Turkey is a Great Place to Spend Your Holiday Vacation

    Turkey is a Great Place to Spend Your Holiday Vacation

    Turkey is the best place to appeal. You have many beautiful beaches and the place went to ask, is there. Now, most job seekers cheap holiday accommodation included, travel (public, private or rental) and access to certain destinations. Turkey offers a wide selection of resorts and recreational hot spots around its beautiful beaches. Beaches and sunshine is abundant and high temperatures may serve as a much needed escape from the European weather satellites. MARWARI and Antalya is known for its fantastic nightlife, hospitality and luxury resorts known.

    Tourism in Turkey is most closely attuned to the historical sites and ancient sculptures to be present. A long time ago that Turkey was also known for the land that God troy country as the place is really great in some ways. There is always a better option to go for someone on tour in Turkey, which is better if someone who knows a lot about Turkey manages everything about your trip according to your expectations. This charming ruin of Ephesus on the beautiful Turkish countryside is just one of the remarkable ancient treasures, which can be enjoyed during a day trip.

    Turkey is unique from the discounted vacation experiences of humanity and enjoys high reputation. Today it is among one of the few European tourists have sky, so little and it’s all possible prices. In fact, the key element that travels to Turkey cheap flights more realistic alternative readily available. Moreover, this holiday paradise offers a lot of affordable housing to regulate self-catering if absolutely the best choice for your holiday on the possible costs.

    Living in Turkey is a glory which it has landed in ancient Troy to Gallipoli. Also the movie Troy explains a lot about the incredible beauty of the huge horse troy said the horse of the god in ancient times. Or you can go to EPHENSUS and have seen the large sculptures placed there. The beach resorts have their own importance than beauty, they explore the threshold and the dawn is really flawless. Aegean and Mediterranean costs are two of the most impressive at Turkey’s expense. Enjoy your travels in Turkey is not far from some of the unique historical monument is to present this state. Has a long history, shaped by the Byzantine, Roman and Ottoman empires, to name just a few, this country has many tourist destinations, enjoy great historical importance, including some incredibly complex architectures.

    via Redstormseries Entertainment » Blog Archive » Turkey is a Great Place to Spend Your Holiday Vocation.

  • Antalya – Turkey’s tourism jewel

    Antalya – Turkey’s tourism jewel

    Turkey is one of the tourism success stories of the millennium. In the first four months of this year alone, tourist numbers rose 21 percent from the comparable period of 2010. Fuelling the growth is the country’s tourism jewel of Antalya, and its incredible beaches, hotels, history and climate.

    (The incredible Mardan Palace, Europe’s most exclusive resort)
    (The incredible Mardan Palace, Europe’s most exclusive resort)

    (The incredible Mardan Palace, Europe’s most exclusive resort)

    The region is also forging a reputation as a hub for meetings, with its congress centre able to accommodate more than 50,000 delegates. The latest high-power event to be hosted in Antalya is the 2014 ICCA Congress, with the announcement made at IMEX-Frankfurt in 26th of May 2011.

    The announcement follows news that Antalya is to host the World Travel Awards 2011 Europe Ceremony for the second in succession. On 2 September, Cornelia Diamond Golf Resort & Spa will step up to host the prestigious event, dubbed by the media as “The Oscars of the Travel Industry”. The luxury resort is located next to the beautiful beach of Iskele Mevkii.

    (Europe’s travel elite celebrate top honours at the World Travel Awards 2010 Europe Ceremony – the “Oscars of the travel industry” will be returning again this September)

    The event follows the success of last year’s World Travel Awards, which was hosted at the nearby Rixos Premium Belek.

    The industry’s top brass – including CEOs and directors of leading travel companies, government ministers and tourist board chiefs – all gathered to battle it out at the most important evening of the year in European travel and tourism.

    (Riox Premium Belek – host of World Travel Awards 2010 Europe Ceremony)

    It proved a great year for Turkish travel and tourism companies. Turkish Airlines picked up the award for “Europe’s Leading Airline Business Class” following 12 months in which it posted record profits, grew market share and continued its global expansion.

    Two of Turkey’s brightest hospitality stars, both in Antalya, picked up top awards – Mardan Palace won “Europe’s Leading Luxury Hotel” and Cornelia Diamond Golf Resort & Spa collected “Europe’s Leading Luxury Resort”.

    (The incredible Mardan Palace, Europe’s most exclusive resort)

    For an exclusive glimpse inside Mardan Palace, Europe’s most expensive hotel, costing $1.65 billion to create, visit virtual-mardanpalace.com).

    And there was even more good news for the Turkey, which also walked away with “Europe’s Leading Meetings & Conference Hotel” for Rixos Sungate, “Europe’s Leading Tourist Board” for the Turkish Culture and Tourism Office and “Europe’s Leading Destination” for Istanbul.

    Istanbul – Europe’s coolest city break

    Istanbul is rapidly forging a reputation as one of the world’s great city break destinations, as well as a high-profile international congresses and events destination.

    (Istanbul sunset)

    International leisure tourism arrivals continue to show steady year-on-year growth as growing number of travellers discover the joys of a city that oozes centuries old appeal as a meeting place of continents and cultures.

    Antalya.City.Mobi for everything to do in Turkey’s tourism jewel

    For the lowdown on what’s hot, City.Mobi offers the best mobile guide to the capital. Antalya.City.Mobi is the latest in this illustrious line up of travel guides, with over 800 cities in 200 countries listed. Each is developed by the City.Mobi team to combine into a single global travel directory.

    The guide offers click to call functionality – which means no scribbling down telephone numbers. Most entries are also linked to websites where users can quickly access more detailed information if needed.

    (Antalya – Turkey’s most beautiful city)

    Other key features include information on accommodation, restaurants, attractions, entertainment, nightlife, shopping, and transport. City.Mobi guides include user reviews and traveller utilities such as a translation guide, currency converter, news and local weather guide.

    via Antalya – Turkey’s tourism jewel | News | Breaking Travel News.

     

    Antalya waterfall

     

     

     

     

     

  • A Solar City Tries to Rise in Turkey Despite Lack of Federal Support

    A Solar City Tries to Rise in Turkey Despite Lack of Federal Support

    By Julia Harte at SolveClimate

    Tue May 10, 2011 5:00am EDT

    Installing PV arrays across one half of one percent of Turkey’s landmass could supply the nation’s current electrical capacity

    By Julia Harte, SolveClimate News

    brightsource solar mojave2

    ANTALYA, Turkey—Turkey’s weak policy support for solar power hasn’t stopped the sun-soaked southern city of Antalya from forging ahead with plans to exploit its solar resource — and to encourage other local governments to follow suit.

    In April, Antalya opened its long-awaited “Solar House,” the first step in its push to become Turkey’s first and only solar city.

    The environmental education center and renewable energy showcase boasts 24 one-kilowatt photovoltaic (PV) panels, among other clean energy solutions such as a windmill and a track that generates power from bicycles.

    The model house cost about $600,000 and was 90 percent funded by Turkish companies and 10 percent by the United Nations Development Program. It will produce and store all the energy it consumes and feed excess power back into the grid — though it won’t profit from doing so.

    The country’s energy authority doesn’t yet buy surplus electricity from small producers of solar power. This is partly why the cost of installing solar panels remains prohibitive for nearly all Antalya residents, local observers say.

    “We need to show the Turkish people how we can produce solar energy, because it’s a very new concept for most Turks,” Mustafa Akaydın, the mayor of Antalya, told SolveClimate News in an interview.

    According to Akaydın, the Solar House is “preparation” for its wider Solar City Green Antalya plan. Over the next decade and a half, the municipality hopes to transform itself into a clean energy dynamo on par with solar cities like Malmö, Sweden and  Barcelona, Spain.

    Though the financial support structure for the program is still fuzzy, the goal, at least, is clear: “We want to be the pioneers here and show the rest of the country about this solar potential,” said Akaydın.

    Massive Untapped Potential

    More than one million terawatt-hours of solar radiation hit Turkey each year. Solar leaders Spain and California, by comparison, receive approximately 0.8 million terrawatt-hours annually.

    Theoretically, installing PV arrays across some 770 square miles — one half of one percent of Turkey’s landmass — could supply the nation’s current electrical capacity.

    At present, PV systems account for just 5 megawatts of installed capacity. Turkey’s 8-gigawatt solar thermal capacity is seen as slightly more promising, but still accounts for less than 1 percent of the country’s overall energy production.

    Antalya’s municipal government doesn’t yet have a goal for how much extra solar power capacity it hopes to add. For now, there is no accepted international definition of what it takes to earn the moniker of “solar city,” though several dozen such cities are said to exist throughout the world, including 25 in the United States.

    The European Solar Cities Initiative, a project of the International Solar Energy Society, defines solar communities by their “large-scale integration of sustainable energy sources into city planning and urban concepts.”

    In that spirit, Antalya is developing other renewable energies besides solar. A new waste management plant, for instance, will collect 60 percent of the city’s sewage and turn it into purified mud, which can then be converted into biogas.

    The biogas-to-energy conversion facility is still under construction — a new component was finished the same week the Solar House opened — but in two months it will have a capacity of 2 megawatts, according to Münevver Ateş, environmental director at the plant. Once the facility is able to collect all the sewage in the city, its capacity will double.

    More important than its capacity, however, is the fact that Antalya’s plant will produce all the energy it consumes, said Ateş, making it the only sustainable waste management plant in Turkey. “Many Turkish visitors come to study our example.”

    Starting with the Rooftops

    Antalya’s effort to boost its solar capacity will begin with a campaign to encourage individuals to install solar panels on their houses, though it won’t be easy.

    The city currently has between 1 and 2 megawatts of solar power atop local residences, according to Ateş Uğurel, chairman of the Turkish Photovoltaic Industry Association, and founder of Temiz Dunya, the eco-architectural firm that designed Antalya’s Solar House. They may not be able to add much more because many Antalya residences are tall apartment buildings with small rooftops already full of thermal heaters, he said.

    “There simply isn’t enough space.”

    And then there’s the cost. The average Turkish house requires 3 kilowatts of electrical capacity. That amount of solar power costs approximately $10,000 to install, Uğurel said.

    Widespread adoption should have an impact on costs. In about one month, Mayor Akaydın said he expects the passage of a municipal bylaw that would require future apartment buildings to be lit with PV panels.

    After the residential campaign, the municipality will install solar power in city parks and gardens; increase its use in Antalya’s abundant greenhouses; and encourage local hotel owners to install solar power.

    To date, the municipal government has installed 60 kilowatts of solar power — 24 kilowatts in the Solar House and the remainder in traffic lights.

    Solar-Powered Tourism

    “Antalya has the biggest solar potential in its tourism sector,” which attracts 50 million visitors a year, said Uğurel.

    According to him, rooftops on the city’s hotels are big enough that installing PV panels would be a wise upfront investment for owners, providing free electricity once the systems pay for themselves.

    Improving the solar capacity of Antalya’s hotels, Akaydın explained, might also draw more eco-tourists.

    “There’s a trend in the world where tourists prefer an ecologically aware city as a destination,” he said. “Because of this, some hotel owners are now starting to use solar energy in new constructions.”

    During the final stages of Antalya’s transformation into a solar city, the municipality intends to construct a solar farm and nurture a homegrown PV production industry.

    Plans are already underway for a 100-kilowatt solar “forest” near Antalya, with “trees” composed of PV arrays designed by Mehmet Bengü Uluengin, an ecological architect and professor at Bahçeşehir University in Istanbul, who also designed the Solar House.

    According to Uluengin, any city aiming to clean up its energy portfolio should start by reducing the amount of energy it consumes.

    “That is where the low-hanging fruit are,” he said. “It is much cheaper, and more logical, to eliminate a kilowatt of energy use than to cater to its production via solar.”

    Uluengin also pointed out that for solar to become widely used in Turkey the country’s entire energy transmission network would need to be upgraded to a smart grid that could accommodate not only millions of consumers, but also millions of producers.

    “Antalya could become a solar city without necessarily using solar energy at high levels,” said Uğurel. “It could educate many people about solar, and use solar architecture to reduce the need for heating and cooling.”

    No Political Allies

    With the exception of Antalya’s municipal government, solar power has few political allies in Turkey.

    The central government passed an amendment to Turkey’s renewable energy law at the end of 2010, introducing a new feed-in tariff for solar power of $0.133 per kilowatt-hour. That’s just under 10 euro cents per kilowatt, far less than the 45.7 and 33 euro cents that Germany and Spain, respectively, offer their solar producers.

    In addition, the new amendment restricts the amount of solar power that can be added to the grid over the next two years. Only 600 megawatts of solar power can be connected by December 31, 2013, according to the rule.

    “If there is anything positive about the amendment, it has helped to clear out the ‘speculative froth’ in solar,” said Uluengin.

    “The [Turkish] Solar Expo in 2010 was packed with investors … This year, the place was virtually deserted. The only people remaining were those truly committed to solar — those with longer-term views and more realistic expectations of returns-on-investment.”

    When applications for new solar power projects in Turkey are submitted later this year, it will present a clearer picture of just how much interest there is in developing the country’s solar resource. In the meantime, the government’s meager solar subsidies are discouraging foreign companies from investing in Antalya, Akaydın argued.

    “There are a lot of people from all over the world, especially in Germany and China, who want to invest in Antalya’s solar projects,” he said. “The investors are ready, but the legislation is lacking. This isn’t just a task for our municipality; this is a national responsibility.”

    The central government’s apathy toward solar power is reflected in Turks’ general lack of knowledge regarding solar.

    “People still do not know of photovoltaic technology,” said Solar House designer Uluengin. “At trade fairs, we have people coming up to us pointing at PV panels and asking, ‘Where is the water storage tank for this thing?’ In Turkey, people know solar thermal. They don’t know PV.”

    ‘Very Healthy’

    Still, Uluengin considers Turkey’s solar industry “very healthy” because it is being driven by small-scale and grassroots development.

    “Only if an industry is viable on market forces alone will it be able to survive long term,” he said. In coming years, Uluengin believes that most PV systems in Turkey will be installed on the rooftops of commercial users, not in utility-scale applications.

    Uğurel is also highly optimistic that the solar industry in Turkey can flourish without increased government incentives.

    In a couple of years he expects solar power to reach grid parity, the point at which its price will rival that of conventional grid power. That’s largely because of the rising costs of fossil fuel electricity. Between the first half of 2008 and the first half of 2010, electricity prices climbed roughly 30 percent for Turkish households and industry, according to European Commission figures.

    At the same time, the cost of PV systems is decreasing as more small Turkish entrepreneurs try their hand at producing panels, Uğurel said. “Every day, a new company enters the solar power sector.”

    See Also:  With No Policy Incentives, Turkey’s Solar Entrepreneurs Wait Out in the Cold Italy’s Green Giant Enel to Tap Turkey’s Geothermal Reserves Building of Turkey’s First Nuclear Plant, Sited on a Fault Line, Facing Fresh Questions

  • World Travel Awards Europe Ceremony held in Antalya

    World Travel Awards Europe Ceremony held in Antalya

    It was a night of elation – and some disappointment – at this year’s World Travel Awards Europe Ceremony held in Antalya, Turkey on Friday 1st October.
    WORL TRAVEL AWARDS
    The industry’s top brass – including CEOs and directors of leading travel companies, government ministers and tourist board chiefs – all gathered to battle it out at the most important evening of the year in European travel and tourism.
    Although it’s been a tough year for aviation on the continent, there have been a few notable exceptions. Turkish Airlines picked up the award for “Europe’s Leading Airline Business Class” following 12 months in which it posted record profits, grew market share and continued its global expansion. Meanwhile, KLM’s unrivalled air travel experience in the face of such a tough market led to it being voted “Europe’s Leading Airline”.
    The luxury sector continues its recovery, led by two of Turkey’s brightest hospitality stars – Mardan Palace won “Europe’s Leading Luxury Hotel” and Cornelia Diamond Golf Resort & Spa collected “Europe’s Leading Luxury Resort”.
    And there was even more good news for Turkey, which also walked away with “Europe’s Leading Meetings & Conference Hotel” for Rixos Sungate, “Europe’s Leading Tourist Board” for the Turkish Culture and Tourism Office and “Europe’s Leading Destination” for Istanbul.
    Europcar received the award for “Europe’s Leading Car Hire” for an incredible eighth year running. P&O Ferries was awarded “Europe’s Leading Short Sea Ferry Operator”, Lisbon was crowned “Europe’s Leading City Break Destination” and Easyjet took away the trophy for “Europe’s Leading Low-Cost Airline”. The award for “Europe’s Leading Marketing Campaign” went to ‘Welcome to Yorkshire’.
    The biggest applause of the night was saved for the Special Achievement Award which this year was presented to Talha Gorgulu for his outstanding achievement within the Turkish travel industry. His “A Group” Travel Agency, Kay?tur, brings millions of tourists to Turkey while his charter operation SKY Airlines now flies to 50 destinations with a fleet of 17 state-of-the-art aircraft. In 2006, he set a new benchmark for style, not just in Turkey but worldwide, by opening the Adam & Eve hotel in Antalya.
    There were awards too for travel companies, organisations and destinations in over 50 individual countries across Europe.
    Swissotel Krasnye Holmy Moscow won the award for “Russia’s Leading Hotel”, Minos Imperial Luxury Beach Resort & Spa took away the title for both “Greece’s Leading All-Inclusive Resort” and the “Mediterranean’s Leading Family Resort”. Leopolis Hotel was awarded “Ukraine’s Leading Hotel” and Grace Santorini received the award for “Greece’s Leading Boutique Hotel”.
    VIPs in attendance included Ilhan Acikgoz, President of GETOB; Sururi Corabatir, President of AKTOB; Cemil Ugurlu, President of Betuyab, Andres Erm, CEO of Leopolis Hotel; Talha Gorgulu, Kayi Group Chairman; Tahir Gorgulu, Kayi Group CEO and General Manager of Sky Airlines. Jason Ngobeni, Executive Director of Economic Development for City of Johannesburg; Hamdi Topcu, Chairman of Turkish Airlines and Mohammed Al Amiri, CEO of Amiri Consultancy.
    The world-famous Fire of Anatolia dance act provided the entertainment for the evening as the stunning cast of 45 dancers stepped, stomped and swirled to traditional folk music from the Black Sea to the Balkans. Hosting the event was Turkish presenter and journalist Seda Akgul. Other entertainment on the night included The Magic Drifters.
    Thousands Voted
    The winners were selected with the help of thousands of industry professionals worldwide who have been voting online.
    Graham E. Cooke, Founder and President of World Travel Awards said that in addition to the prestige for their respective companies and destinations, the winners also gain considerable commercial benefit.
    “Because of its global reach and reputation, World Travel Awards is unique and regularly referred to as the ‘Oscars’ of travel and tourism”, said Cooke. “This means that consumers are increasingly using our portfolio of winners as a reliable and independent guide when booking their travel.”
    Established 17 years ago, the awards are committed to raising the standards of customer service and overall business performance throughout the international industry.
    “What is so encouraging is the strength demonstrated by European travel and tourism in the face of adversity. Tonight’s winners represent the cream of the industry, and those players that are leading the continent’s recovery,” he added.
    Winners of the regional ceremony will now go on to compete in World Travel Awards 2010 final in London, immediately before World Travel Market on Sunday 7 November.

    It was a night of elation – and some disappointment – at this year’s World Travel Awards Europe Ceremony held in Antalya, Turkey on Friday 1st October. The industry’s top brass – including CEOs and directors of leading travel companies, government ministers and tourist board chiefs – all gathered to battle it out at the most important evening of the year in European travel and tourism.Although it’s been a tough year for aviation on the continent, there have been a few notable exceptions. Turkish Airlines picked up the award for “Europe’s Leading Airline Business Class” following 12 months in which it posted record profits, grew market share and continued its global expansion. Meanwhile, KLM’s unrivalled air travel experience in the face of such a tough market led to it being voted “Europe’s Leading Airline”.
    The luxury sector continues its recovery, led by two of Turkey’s brightest hospitality stars – Mardan Palace won “Europe’s Leading Luxury Hotel” and Cornelia Diamond Golf Resort & Spa collected “Europe’s Leading Luxury Resort”.
    And there was even more good news for Turkey, which also walked away with “Europe’s Leading Meetings & Conference Hotel” for Rixos Sungate, “Europe’s Leading Tourist Board” for the Turkish Culture and Tourism Office and “Europe’s Leading Destination” for Istanbul.
    Europcar received the award for “Europe’s Leading Car Hire” for an incredible eighth year running. P&O Ferries was awarded “Europe’s Leading Short Sea Ferry Operator”, Lisbon was crowned “Europe’s Leading City Break Destination” and Easyjet took away the trophy for “Europe’s Leading Low-Cost Airline”. The award for “Europe’s Leading Marketing Campaign” went to ‘Welcome to Yorkshire’.
    The biggest applause of the night was saved for the Special Achievement Award which this year was presented to Talha Gorgulu for his outstanding achievement within the Turkish travel industry. His “A Group” Travel Agency, Kay?tur, brings millions of tourists to Turkey while his charter operation SKY Airlines now flies to 50 destinations with a fleet of 17 state-of-the-art aircraft. In 2006, he set a new benchmark for style, not just in Turkey but worldwide, by opening the Adam & Eve hotel in Antalya.
    There were awards too for travel companies, organisations and destinations in over 50 individual countries across Europe.Swissotel Krasnye Holmy Moscow won the award for “Russia’s Leading Hotel”, Minos Imperial Luxury Beach Resort & Spa took away the title for both “Greece’s Leading All-Inclusive Resort” and the “Mediterranean’s Leading Family Resort”. Leopolis Hotel was awarded “Ukraine’s Leading Hotel” and Grace Santorini received the award for “Greece’s Leading Boutique Hotel”.
    VIPs in attendance included Ilhan Acikgoz, President of GETOB; Sururi Corabatir, President of AKTOB; Cemil Ugurlu, President of Betuyab, Andres Erm, CEO of Leopolis Hotel; Talha Gorgulu, Kayi Group Chairman; Tahir Gorgulu, Kayi Group CEO and General Manager of Sky Airlines. Jason Ngobeni, Executive Director of Economic Development for City of Johannesburg; Hamdi Topcu, Chairman of Turkish Airlines and Mohammed Al Amiri, CEO of Amiri Consultancy.
    The world-famous Fire of Anatolia dance act provided the entertainment for the evening as the stunning cast of 45 dancers stepped, stomped and swirled to traditional folk music from the Black Sea to the Balkans. Hosting the event was Turkish presenter and journalist Seda Akgul. Other entertainment on the night included The Magic Drifters.
    Thousands VotedThe winners were selected with the help of thousands of industry professionals worldwide who have been voting online.Graham E. Cooke, Founder and President of World Travel Awards said that in addition to the prestige for their respective companies and destinations, the winners also gain considerable commercial benefit.
    “Because of its global reach and reputation, World Travel Awards is unique and regularly referred to as the ‘Oscars’ of travel and tourism”, said Cooke. “This means that consumers are increasingly using our portfolio of winners as a reliable and independent guide when booking their travel.”
    Established 17 years ago, the awards are committed to raising the standards of customer service and overall business performance throughout the international industry.
    “What is so encouraging is the strength demonstrated by European travel and tourism in the face of adversity. Tonight’s winners represent the cream of the industry, and those players that are leading the continent’s recovery,” he added.
    Winners of the regional ceremony will now go on to compete in World Travel Awards 2010 final in London, immediately before World Travel Market on Sunday 7 November.

    Travel Daily News

  • Turkmenistan Willing To Make Use Of Turkey’S Tourism Experiences

    Turkmenistan Willing To Make Use Of Turkey’S Tourism Experiences

    bANTALYA (A.A) – 03.07.2009 – The Turkmen tourism minister expressed his country’s willingness to make use of Turkey’s tourism experiences.Gurbanmammet Ilyasov, the head of the Turkmen State Committee for Sports and Tourism, visited the Turkish Mediterranean city of Antalya, and said Turkmenistan wanted to benefit from Turkey’s tourism experiences.

    Ilyasov met executives of the Mediterranean Tourist Hoteliers Association in Antalya, where he is actually visiting to see the tourism investments.

    “We want to make use of your experiences to improve tourism in our country,” Ilyasov said during the meeting.

    There are actually 1,080 hotels in Antalya. There are tourism-documented 5,000 bed capacity, 13 golf courses, 55 football fields, three national parks, three national preservation sites, three marinas, 140,000-seat congress and meeting halls, 30 fair and sports centers in Antalya.

    Around 8.5 million tourists visited Antalya in 2008, but only 339 of them were from Turkmenistan. (BRC-CE)

    Haber Turk

  • The £1bn (that’s right) new hotel in Turkey

    The £1bn (that’s right) new hotel in Turkey

    mardanTurkey is on everyone’s holiday radar right now because it’s one of the few destinations where a pound might just buy more than a chip wrapper this summer.

    At least, that’s how most Brits are viewing the country. Turkey’s tourism chiefs see things somewhat differently. They are busy transforming a section of its southern seaboard into a European Dubai.

    The object of their attentions is Antalya — an hour’s plane ride from Istanbul, down on a ragged cliff edge of the Mediterranean and piled high with the sort of bleak tower blocks that we spent the 1960s building and the 1980s bulldozing.

    Granted, not the most promising launch pad for a razzmatazz resort, but then you need bifocal beer goggles to declare most of Dubai pretty, too. And Antalya is already home to several hotels that seem to rely more on steroids than star ratings.

    There’s the Marmara, the world’s first revolving hotel; the Kremlin Palace, a lifesize replica of the Russian seat of government; and, in nearby Belek, the Adam & Eve, which claims to be the world’s sexiest hotel.

    So far, so far out, but Antalya comes of high-kicking age (or toe-curling, depending on your disposition) in June, with the unveiling of the Mardan Palace. It will be Europe’s most expensive hotel, a billion-dollar baby (well, $1.4 billion, to be precise).

    From the outside, it looks like Soviet Barbie’s wedding cake, with endless layers of white and gold. Inside, that Midas touch means more than 10,000 square metres of gold leaf, aided and abetted by 500,000 crystals and 23,000 square metres of Italian marble.

    The pool is one of the largest in the Med: five acres of fresh water with a sunken aquarium stocked with 2,400 fish as its centrepiece. It is spanned by bridges based on designs by Leonardo da Vinci and has gondolas to take guests from one end to the other, a trip that takes half an hour (though the boats do move slowly).

    There are musicians to serenade spa-goers into the traditional Turkish hammam, and in the waterside Italian restaurant, your little darling will be banging his spoon against a pasta bowl from a service by Hermès that cost £1.35m. In short, the owner will be absolutely furious if he hasn’t spent as much money as is humanly possible.

    He being first-time hotelier Telman Ismailov, president of the Russian group AST, and a man not known to stint. In 2006, he reportedly paid Jennifer Lopez £1m to sing Happy Birthday to him at a party for his 50th. Ismailov pointed his private jet (naturally, it’s painted gold) in the direction of Antalya to holiday so often that his butler remarked it would make better financial sense to build rather than continue renting villas. He might have been right if Ismailov had restricted himself to, say, five or six bedrooms instead of 560.

    But the gondoliers? The crystals? The gold? It all sounds incredibly tacky, doesn’t it? Some of it is. The laser shows and fountain displays are very Vegas, the pole-dancing platforms in its three-storey nightclub may prove a tad too Moscow for most, and the private spa suite, which is accessed through a water­fall and costs £1,500 an hour to rent, has a hideous champagne bar that is 100% cupid corny.

    Other aspects are downright offensive: the fur coats in its version of Istanbul’s famous Grand Bazaar; the toothless sharks in its swim reef; and the 9,000 tons of sand dredged from Egypt to ensure the private beach is silky soft.

    But there are also areas that, while jaw-droppingly lavish, are really quite beautiful. The lobby, for example, may be almost the size of a football pitch but it wears those vast proportions with a serene elegance. It has been based on Istanbul’s 19th-century Dolma­bahce Palace, which was built as the last hurrah of the sultans.

    There are wonderful baroque, rococo and neoclassical influences amid its Ottoman indulgences.

    The concept is that, like Istanbul, the hotel provides a bridge between Europe and Asia. The lobby and the Dolmabahce bedrooms represent the Ottoman empire, off to one side is the European wing, to the other, the Anatolian. Each is decorated in keeping, so the Ottoman bedrooms are the most ornate — lots of mahogany, dark reds and intricate fittings.

    The European rooms are crisp and contemporary, and the Anatolian wing is moodier, with walnut, gold and lashings of lush velvet. There are suites, of course, with the usual ridiculous price tags (up to £13,000 a night), and completely unnecessary facilities, including huge £45,000 TVs, grand pianos and private pools, but they do have glorious views over the Taurus Mountains… and The Kremlin (the neighbouring hotel).

    And it’s the first time I’ve come across remote controls for the lavatories.

    Although it won’t open until June 1, the hotel has been in practice mode for months. I visited with eight weeks to go and operations were impressively smooth. The staff don’t have the white-gloved prissiness of the Burj al Arab or the robotic tendencies of that other billion-dollar extravaganza, the Emirates Palace in Abu Dhabi, where I was constantly wished a “Majestic Palace Experience”.

    At Mardan, they look you in the eye and smile and speak like real people. It is not particularly polished, but a more informal approach seems appropriate for a beach resort.

    There are 10 restaurants, from sleek Japanese to swanky Russian, headed by Michelin-trained chefs from the country of the cuisine’s origin. I tried the Thai, Italian, Turkish and seafood and found the dishes consistently very good and generally well priced (with mains between £10 and £13).

    One note of caution: Turkey might be cheap, wine in Turkey is not. A glass of champagne costs a gobsmacking £36.50 and you won’t get a bottle of vino for under £30. Blame it on the 250% import taxes and the fact that Turkish customs withhold six bottles of every vintage for “testing”.

    As the Mardan’s wine cellar contains Château Lafite Rothschild 1996 retailing at £2,120 a bottle, that means some Turkish official somewhere probably woke up one day with one hell of an expensive hangover.

    If you like to conjugate Latin verbs in your free time, this probably isn’t the place for you, but if you secretly enjoy a bit of wanton excess on holiday — or are happy to turn a blind eye to it — bling Antalya-style is considerably cheaper than the Dubai version, and a couple of hours closer to home, too.

    Timesonline

    Hotel website: www.mardanpalace.com