TURKEY WINS AWARD FOR ‘NEW YORK, TIMES SQUARE OUTDOOR ADVERTISING CAMPAIGN’ IN MOST PRESTIGIOUS TRAVEL MARKETING COMPETITION
NEW YORK,- The Hospitality Sales & Marketing Association International (HSMAI) will grant award to Turkey in its 53rd annual Adrian Awards Competition for the ‘Times Square Outdoor Campaign’ which is realized as part of the ‘Unlimited Turkey’ advertising campaign of Turkish Culture and Tourist Office in New York.
The Adrian Awards is the largest and most prestigious travel marketing competition globally, considered by many as the ‘Oscars of the travel marketing community’, said Nihan Bekar, Director of Turkish Culture and Tourist Office in New York.
‘Times Square Domination,’ brought Turkey to the heart of Times Square with dueling digital displays on the 22-story Reuters sign and the 7-story Nasdaq tower wrap-around. With 19,200 sq. ft. of interactive power, vibrant true-life colors, and fast transitions, ‘Times Square Domination’ towered over crowds below with a mix of video footage and image sequences promoting the diversity of Turkey’s offerings, from upscale experiences in Istanbul to ruins and natural wonders. The campaign saw foot traffic averaging 2 million people per day, running 180 daily for a full month. Interviews conducted at the site elicited responses such as, ‘I didn’t know Turkey offered so many varied adventures,’ and, ‘I really want to visit NOW.’
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