Published by Ozgur Tore
Istanbul Shopping Fest (ISF), which is an annual festival that will enable İstanbul to become the shopping, culture and entertainment center of the world, is starting Friday, 18 March 2011 at Istinye Park shopping center.
isf11Istanbul Shopping Fest will officially start with the ‘Gong Sound’ after the speeches made by Istanbul Chamber of Commerce President Murat Yalçıntaş, ISF Presidents Mehmet Nane and Hakan Topal. Turkish celebrities will open the ceremony.
In parallel to ISF, Vogue Turkey magazine is also celebrating its first year in Turkey.
The festival will kick off with two parties held by fashion magazine Vogue in İstinye Park shopping center and Cosmopolitan magazine in Torium shopping center on Friday night.
Hundreds of brands from various sectors including ready wear, fast food, jewelry and glassware are running huge discount campaigns as part of Istanbul Shopping Fest, which will last 40 days and 40 nights starting March 18.
It is expected that ISF will contribute a $500 million to Istanbul’s total retail trade.
Companies will sell their new collections with discounts varying between 30 percent and 50 percent. Some of the shopping centers in Istanbul will remain open until 2 a.m. during the festival.
Schedule of the Long Shopping Nights
Long shopping nights become even more glamorous with special events and additional shopping opportunities.
– March 18 – 19: Torium and İstinyePark – until 2 am
– March 19: : 20.00- 02.00: İSF- ELLE official opening party – Abdi İpekçi avenue;
– 19.00- 02.00 İSF- Turkcell party- Bağdat avenue;
– 19.00- 02.00 İSF Concerts– Taksim square
– March 26: Akmerkez ve Palladium – until 2 am
– April 2: Kozzy ve Metrocity – until 2 am
– April 9: All festival streets – until 12 am
– April 16: Olivium Outlet ve Optimum Outlet – until 2 am
– April 23: Kanyon – until 2 am
– April 26: All festival streets and shopping malls – until 2 am
For more information about the ISF visit www.istshopfest.com
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