Sexy, Istanbul Swimwear Line Launches in the U.S.
by LEAH MELBY
 Photo: Courtesy of OYE Swimwear |
Bombshells might want to get a tropicalvacation in the date book, pronto: OYE Swimwear is launching in the U.S. with its Summer 2013 collection. The sexy Istanbul-based line, helmed by sisters Zeynep and Ayca Sadikoglu, is practically guaranteed to turn heads with plenty of low necklines and sheer mesh inserts. After previewing the steamy styles, ELLE.com got some exclusive scoop from Ayca, the designing power to her sister’s business brain.
On the sexiest swimsuit cut: |
For this collection, I was keen to explore new silhouettes for the one-piece. There’s more space to be creative [than with a bikini].”
On the power of black:
“Black is the new black as far as I’m concerned. It’s understated, sexy, effortless, chic, and sophisticated. I’ve just always been into it. I also love white, but I’ve found it’s really difficult commercially. I’ve never been a big fan of using a lot of color, but it’s time for me to get out of my comfort zone. I’m definitely thinking crazy metallics for 2014.”
On adapting super-sexy suits for the American consumer:
“Our customer is pretty fearless when it comes to fashion, and she loves to take risks when it comes to her sartorial choices. That’s the common thread between all women attracted to OYE. She’s daring, dynamic, and multi-faceted. In terms of altering designs for the U.S. market, a few subtle modifications were made to several of the more risque styles in the collection, including the Bane and Shaw one-pieces. The commercial versions offer a bit more coverage. On that note, it’s been great to work with the buying team at Neiman Marcus. Their deep knowledge of the American consumer has helped us as we translate the brand from the European to the [American] market.”
Pieces will be available to shop on neimanmarcus.com starting in mid-April, with prices starting at $295.
Photo: Courtesy of OYE Swimwear
Photo: Courtesy of OYE Swimwear
Photo: Courtesy of OYE Swimwear
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