Turkcell Smart Ticket Starts New Era at Stadiums

ISTANBUL, Turkey, November 14, 2012 /PRNewswire/ —

Turkcell (NYSE: TKC, ISE: TCELL), the leading communications and technology company in Turkey has announced its technological collaboration with the Turkish Football Federation (TFF), enabling football fans to purchase tickets using just an SMS and enter stadiums by having their mobile tickets read at the turnstiles.

The CEO of Turkcell; the main sponsor of the Turkish National Team, Sureyya Ciliv, commented that “Mobile technologies are changing our habits by making life so much easier. The Smart Ticket revolution we launched today with TFF will soon spread out to various areas like stadiums, movie theatres, concerts and even public transportation. The Turkey-Denmark soccer game has the historic importance of being the 500th national game. This game will also go down in history as the one where the Turkcell Smart Ticket entered our lives. We are very happy to expand our harmonious collaboration with the main sponsor of TFF to the technological arena, and to make soccer lovers’ lives easier.”

With Turkcell Smart Ticket technology, which brings soccer match tickets to cell phones with a single SMS, fans will be able to enter matches easily by having their mobile tickets read on specially designated turnstiles at stadiums. Turkcell Smart Ticket, compatible with all cell phone models, will help fans avoid inconveniences such queuing, forgetting tickets at home, or printing out tickets purchased online, and will also win fans’ hearts with special surprises and periodic opportunities. The Turkcell Smart Ticket application, a collaboration between Turkcell and TFF, will first come to life during the significant Turkey-Denmark game on November 14, 2012 at 9:00pm. Turkcell has reserved 7,000 Turkcell Smart Tickets for gnctrkcll club members. Those Turkcell gnctrkcll club members wishing to buy a Turkcell Smart Ticket need only write BİLET and send an SMS to 3544. For each Turkcell Smart Ticket purchased, gnctrkcll club members will receive one for free. Then, TRY15, the cost of the ticket is reflected to users’ invoices.

ABOUT TURKCELL

Turkcell is the leading communications and technology company in Turkey, with 35.2 million subscribers as of September 30, 2012. Turkcell is a leading regional player, with market leadership in five of the nine countries in which it operates with its approximately 68.1 million subscribers as of September 30, 2012. It has become one of the first among the global operators to have implemented HSPA+. It has achieved up to 43.2 Mbps speed using the Dual Carrier technology, and is continuously working to provide the latest technology to its customers, e.g. 84 Mbps in the near future. As of September 30, 2012, Turkcell population coverage is at 99.17% in 2G and 83.14% in 3G. Turkcell reported a TRY2.8 billion (US$1.5 billion) net revenue with total assets of TRY18.0 billion (US$10.1 billion) as of September 30, 2012. It has been listed on the NYSE and the ISE since July 2000, and is the only NYSE-listed company in Turkey. Read more at

For further information please contact Turkcell

Nihat Narin

Division Head of Investor and International

Media Relations

Tel: +90-212-313-1244

Email: nihat.narin@turkcell.com.tr

Banu Uzgur

International Media Relations Manager

Tel: +90-212-313-1506

Email: banu.uzgur@turkcell.com.tr

investor.relations@turkcell.com.tr

via Turkcell Smart Ticket Starts New Era at Stadiums — ISTANBUL, Turkey, November 14, 2012 /PRNewswire/ –.