By Marissa Graziadio
LONDON: Following the launch of Disney Channel in Turkey on Free Sat, the channel’s distribution has passed 100 million households in Europe, the Middle East and Africa within three years.
The launch of Disney Channel in Turkey expanded the channel’s reach by 11 million homes. The channel’s programming targets kids 2 to 14 and their families, and includes the American hit live-action series Shake It Up, A.N.T Farm and Wizards of Waverly Place. It will also air original movies such as the High School Musical franchise, Good Luck Charlie: The Road Movie and Lemonade Mouth. The popular animated series Phineas and Ferb, Jake and the Never Land Pirates and Mickey Mouse Clubhouse will also be broadcast. In addition, the Turkish channel will air the 20th local version of the short form sitcom Quelli dell’Intervallo, originally from Italy, and now a hit on five continents. It will be locally produced with the title Zil Çalınca and will launch on the channel in April.
“Our strategy is to make Disney Channel available as widely as possible and reaching 100 million households across EMEA is a true testament to the quality and universal appeal of our programming,” said Giorgio Stock, the executive VP and managing director of Content Group (Disney Channels, music, publishing, gaming and online) at The Walt Disney Company EMEA. “We’re committed to complementing our fantastic line up of global hits with locally produced series starring local talent, like Quelli Dell’Intervallo now a global success story in its own right. Extending the reach of Disney Channel across Turkey is another demonstration of our commitment to this important market.”
via WorldScreen.com – TV Kids – Articles.