Brits set to continue visiting Turkey to get value for money

Turkey is expected to remain popular among British travellers over the coming years as a result of the value for money on offer in the country.

Research released by Euromonitor International at the World Travel Market (WTM) Vision conference in London also highlighted the growth that Turkey has experienced as a result of political unrest in north Africa and the Middle East, which diverted visitors away from the region.

Greece also saw the benefit of recent events in countries such as Tunisia and Egypt, while Spain is ‘holding up’ despite the strength of the euro, the report states.

One of the main factors in the enduring popularity of Spanish destinations is the substantial price reductions that have been implemented by holiday companies and tour operators.

Looking at the UK’s outbound travel industry in general, Euromonitor International predicted that levels of spending by tourists will return to pre-recession levels over the coming years, although departure numbers will remain below the 2008 peak.

WTM chairman Fiona Jeffery said: ‘The UK’s outbound market will take some time to get back to the levels of 2008, although the expenditure will be back within a few years, thanks to customers prioritising value for money over price.’

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