Turkish Airlines is going to start non-stop service from Los Angeles to Istanbul next March, and they wanted to raise their profile in America and abroad with an international star as an endorser. Meet Kobe Bryant. He’s big worldwide and pretty much the king of Los Angeles, so the two sides inked an endorsement deal. Kobe will appear in a promotional film for the airline, make visits to Turkey and get paid for the use of his image to promote the primary airline of Turkey. Which has enraged the sizeable Armenian community in Los Angeles (maybe half a million people). They have promised protests and maybe a boycott. [Pro Basketball Talk]
via Friday Blogdome: Kobe Bryant endorses Turkish Airlines, Los Angeles Armenian community protests | Off the Bench.
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