ISTANBUL – Hürriyet Daily News
Famous Turkish writer Elif Şafak received the 11th Marka Conference’s “brand award” Friday in Istanbul.
The conference for international brands ran Thursday and Friday was organized by Yürekli, a leading training and conference company, with the sponsorship of Yapı Kredi World.
During the conference, important domestic and foreign speakers discussed the reasons underpinning their successes and life stories. The speakers also talked about many different fields, from brand management to the art of persuasion, and from philosophy to future trends.
The Marka Conference aims to offer quality information to participants and provide rapid development and evolution, according to Ayşegül Yürekli Şengör, board chairwoman of Yürekli.
Ferzan Özpetek, Italian-Turkish film director and screenwriter; Güler Sabancı, chairwoman of Sabancı Holding; Oya Eczacıbaşı, board chairwoman of Istanbul Modern Museum; and Hüsnü Özyeğin, chairman of Fiba Holding, have received the brand award in previous years.