Swarovski opened its Bağdat Avenue store Thursday on the Anatolian side of Istanbul with the participation of several the luxury brand’s business partners.
The store is the first branch in Turkey bearing the Crystal Forest design, which was created especially for the brand by Tokujin Yoshioka. It opened as a part of the brand’s store design renovation project and was recently extended to leading fashion capitals around the world.
Crystal Forest concept stores are located in 150 countries worldwide.
The Turkish branch was the first to open among nearly 100 markets in the Africa and Central and Eastern European region, including such important regional centers as Russia, the Czech Republic, Romania and Hungary.
Swarovski Turkey Product Manager Aslı Tezcan said they had finally realized a dream. “The wait for the right place and the right time is finally over and we have opened the store at the exact location that we wanted to.”
She also said that Turkey was a very important market for Swarovski due to its rapid and consistent growth. “We want to register a remarkable growth here and open many stores in the future.”
Swarovski’s Central and Eastern Europe deputy manager for consumer products operation, Markus Ludescher, also attended the opening.
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